Pinterest is a major online community of people with problems searching for solutions and people providing solutions for those problems. The solution-providers? Bloggers. Here we will will take a look at getting your pins out there by enabling Rich Pins.
Think about it. Why do you get on Pinterest? Okay. Other than to waste the day away looking at pretty things, you’re probably looking for what you’re going to make for dinner, or home remedies for stinky pits, or what you will wear to your hubby’s Christmas party at work this year. Even when you’re just browsing, beautiful pictures catch your eye and remind you of something that you want or need.
So, you know how I said that you need to write every post with someone else in mind? Pinterest is the place that you market the answers to questions that others have. You’re a problem-solver for someone else, and that should make you feel INCREDIBLE!
A little on Pinterest:
People SEE things that they like, and they save it. “See” is in caps and bolded because people aren’t going to click on a pin that doesn’t appeal to them. See this post about getting your stuff shared.
Many times, people are searching for something specific. When they save (pin) something, it gets pinned to a board in a specific category created by the pinner. You want this. You need this!! Smell what I’m steppin’ in here?
People and boards can be followed by others. This gives your pins the opportunity to be seen, as long as someone is pinning them.
Check out this post about creating shareable content.
01. You should have a share plugin on EVERY page on your site.
This will give each of your posts the best possible chance to be shared on Pinterest.
02. You should share your own stuff first, and ask people you know to start pinning for you on their boards (if you’re comfortable with your peeps checking out your content).
I prefer pinning manually right now, however, many bloggers swear by using a service to schedule pins automatically.
The most popular that I’ve noticed site owners using is Tailwind. When you sign up with Tailwind, you can set your pinning schedule so that Pinners can see just enough of you without getting the feeling that you are being that “friend” that tries to pressure you into buying something.
03. You need to have a killer title and pretty image for your pin.
If you need some tips for what entails a great title, check out other successful bloggers posts. Notice that their titles often entice their readers with “How to…” or “Ten reasons why you need…” These are titles that let the pinner know that your post was written to help them.
Don’t forget to have a pretty picture with your title! You can sign up to use images for FREE at Canva. There are tons of options on Canva that are absolutely free for you to use on your site. You can add your amazing hook title on your image and easily add it to your WordPress site.
04. Enable rich pins.
Enabling rich pins will require that you set up your metadata on your site FIRST. After setting up my metadata using the Yoast SEO plugin, I went to Pinterest and applied for Rich Pins.
Alright. I just did this a couple of days ago. The process is relatively simple. You just need to follow the instructions through your Pinterest Business account.
Rich pins make you look like a professional because they provide your pins with the metadata that you set using your Yoast plugin.
So if you still haven’t gotten the Yoast SEO plugin for WordPress, get it, because it’s the icing on your blog cake (c’mon…what’s a cake without icing?!).
Enabling Rich Pins
Ain’t no thang! You got this, remember? Just follow these instructions for enabling rich pins for you site, and you’ll be H-O-T-T-O-G-O, you’ll be HOT TO GO! (high school cheers, anyone?):
Click your profile photo and then go to the Help option.
This will bring you to the Help Center where you will need to click Businesses and Websites because you’re a business owner with a website now! Whoop!!
Next you should see the Business and websites page where you will click Enable Rich Pins for your site.
When you get here, you will need to follow the prompts to enable the rich pins. Don’t be intimidated when you see the statement, “This can be a bit technical, so you might need to loop in your website’s developer. You can get quick instructions for each type of Rich Pin below.” Three steps. That’s it. No freaking out allowed!
- Add meta data using the Yoast plugin for WordPress.
- Validate your site and apply for rich pins.
- Create your killer titles and gorgeous photos for your pins.
Viola! Easy peasy lemon squeasy.
What’s the difference exactly?
Well, lemme tell ya. Pinterest provides this definition for Rich Pins:
Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.
Rich Pins work by displaying metadata from marked up pages on your website. Once you’ve applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.
Rich pins will display more information including the meta description YOU set with Yoast. You can add a meta description while editing your post on WordPress. Here’s a screenshot of the snippet under this post while in draft mode:
A meta description for this post hasn’t been added yet, but this is where it goes. I like to type out my posts first, so that when I write my meta description, I have a really good idea about what I want for it to say to describe my post.
This is essential for search engines to be able to show users what your post or site is about. It is an opportunity for you to let others know what you’re gonna tell ’em. Learn more about the meta description here.
What have you done to drive traffic to your site?
Lemme know what strategies you have followed to drive traffic to your site. I’m determined to see you succeed! Post any questions or comments below. Can’t wait to chat with you!!